Video: What Is Search Engine Optimization / SEO

Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page searchengineland.com & the video was created with Common Craft, which has many other great, short explainer videos like this at www.commoncraft.com

16 thoughts on “Video: What Is Search Engine Optimization / SEO

  1. Great !
    now i know what is SEO that’s had been discuss on the elitemilli…forum!
    so what is ‘white hat SEO’ ?
    *i refer from ( a d f . l y / 3 X r P y )

  2. This video actually is a good introduction to SEO but in order to really get your websites ranked high in search engines, you need to know a LOT more. If SEO were so easy, we would all be doing it and making boat loads of money.

  3. @HigherPlanes What you say is correct but not complete. The user-generated content is great for organic traffic from Google it takes effort and/or money as well. But PPC only accounts for about 30% of the traffic from Google. Yet and still, yes, we are the product. Google capitalized on the internet and we capitalize on their system.

  4. Google sells access, they’re not like a librarian, more like an over-priced book store. They say you give us money we’ll give you access to these people, you do with them is up to you. So it’s really a gate keeping function, an arbiter of access. Instead of being open it’s paid. They own the data, you pay and we’ll give you access to other people and we’ll give you a bunch of other stuff for free. You think you’re the user, but you’re actually the used, you’re the product.

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